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Email Settings — From, Reply-To, Subject, Message, Merge Tags

Every feed includes email settings that define the content and headers of your outgoing messages.


Notification Template #

  • You can optionally use a Gravity Forms notification as a template.
  • When selected, the feed fields will pre-fill with the notification’s details.
  • See Setup → Use a GF Notification as Your Email Template for more details.

From Name & From Email #

  • From Name: The name that appears in the recipient’s inbox.
  • From Email: The address shown as the sender.
    • Best practice: Use an address on your site’s domain to avoid spam filtering.
    • Example: noreply@yoursite.com.
  • If you load a notification as a template, these fields will pre-fill with its values. You can override them without affecting the original notification.

Reply-To #

  • The address that replies will go to.
  • Often different from the From Email (e.g., support inbox vs. noreply address).
  • Supports merge tags, so you can direct replies to addresses stored in form entries if desired.

Subject #

  • Required field.
  • Sets the subject line of the outgoing email.
  • Can use merge tags from the control form or target form entries to personalize each message.

Message #

  • Required field.
  • The body of the email.
  • Rich-text editor supports formatting, links, and media.
  • Merge tags can personalize content with values from both the control form and target form entries.
  • Example: Hello {Name:1:meff}, thank you for your donation of {Amount:2:meff}.
  • Shortcodes are supported in the editor for Premium or higher plans.

Merge Tag Scope #

You can pull values from:

  • Control Form: Values entered when triggering the batch (e.g., Subject, Message).
  • Target Form: Data from the entries of the audience you’re sending to (e.g., donor names, dates, or statuses).

Auto-Formatting #

  • By default, Gravity Forms automatically inserts paragraph breaks in your message.
  • Check Disable Auto-Formatting if you are writing your own HTML email content.
  • This prevents unwanted <p> or <br> tags from being added and changing your layout.

These settings give you flexibility: start with an existing notification for convenience, or customize every detail for complete control.