Define once. Use everywhere.
- ✅ Centralize every complex shortcode in one place
- ❌ Eliminate duplication across forms, logic, and shortcodes
- 🔄 Streamline updates with variables that auto-refresh everywhere
- 📐 Scale advanced calculations with unlimited nesting
- 🔍 Reduce errors caused by scattered or inconsistent shortcodes
- ⚡ Build faster by reusing trusted variables across your site

How It Works
1️⃣ Install
Download the plugin, upload/activate in WP Admin. Enter your license key.
2️⃣ Create
Define a variable slug and assign it your Gravity Math (or other) shortcode.
3️⃣ Reuse
Use the variable anywhere and enjoy write-once, use-everywhere simplicity.

Key Features
Read our full docs for more info
⚡ Centralized variable management
Create and maintain all your reusable formulas in one clean, organized dashboard.
🔗 Reusable merge-tag variables
Use your variables across forms, confirmations, notifications, conditional logic and anywhere else without rewriting anything.
♾️ Unlimited nesting
Build sophisticated, layered logic by nesting variables inside each other as deeply as you need.
🔄 Instant site-wide updates
Change a variable once and every place that uses it updates automatically — no manual edits required.
📦 Works with Gravity Math and other shortcodes
Use your variables in Gravity Math natively, and integrate with other shortcodes through the plugin’s processing layer.
🧠 Cleaner, more consistent builds
Reduce errors, eliminate duplicated logic, and keep your calculations easier to audit and scale.
Pricing & Plans
Pro
Create unlimited variables for Gravity Math.
- Create unlimited variables to replace complicated formulas
- Infinitely nest Gravity Math formulas
- Update formulas once, change everywhere on your site
- Use on up to — live sites
Premium
Use Global Variables anywhere, with any shortcode.
- All features in Pro
- Use Global Variables anywhere on your site, including in conditional logic
- Create Global Variables for any shortcode
- Use on up to — live sites
Agency
Use Global Variables on clients' sites with white-labeling and priority support.
- All features in Premium
- White-labeling for client sites
- Priority onboarding & support
- Use on up to — live sites
Some Helpful Links
Docs
FAQ
Yes. It’s built as a Gravity Forms add-on and supports core GF features (conditional logic, merge tags, etc.).
Yes. Start a free trial by entering payment details—you won’t be charged until the trial ends. You can cancel anytime and opt in to a reminder before it converts to a paid plan. See our pricing section above.
Yes—30-day satisfaction guarantee. See our full refund policy for details.
Contact us via our support page or from within the plugin (GravityOps -> Asana Integration -> Contact Us).
Absolutely! Freemius lets you hide sensitive billing/account details on client sites. Learn more here.
No! The plugin is built to work without coding needed.
Checkout is handled by Freemius, our Merchant of Record, over secure HTTPS. They manage payments, licensing, taxes, and invoices so we can focus on delivering an awesome product for you. Learn more on the the Freemius website. Check out this blog post of theirs as well.