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Use Populate Anything for Dynamic, Person-Specific Emails

The Populate Anything add-on for Gravity Forms lets you pull live data into your forms. Combined with Mass Email Notifications, it allows for highly dynamic, personalized email content.


How It Works #

  • Add Populate Anything-enabled fields to your control form.
  • These fields can pull values from posts, users, taxonomies, or even other form entries.
  • Use merge tags from those fields inside your Subject or Message.
  • When you submit the control form, each email batch will include those dynamic values.

Example Use Cases #

  • User Data: Pull in account details from WordPress user profiles.
  • Form Data: Reference values from other Gravity Forms entries.
  • Custom Data: Populate a dropdown or hidden field with values from a custom database table.

Tips #

  • Use Populate Anything fields as hidden fields if you don’t want staff to edit them.
  • Combine with Target-Form Merge Tags (:meff) for even richer personalization.
  • Always test with a small batch first — dynamic data sources can change frequently.

By pairing Populate Anything with Mass Email Notifications, you can create campaigns that adapt to each recipient, pulling in up-to-date, person-specific data at send time.