Global Variables
Centralized variables for GravityMath and more
Define formulas once. Use everywhere.
Free Trial
30-Day Refund
Secure checkout
Why Global Variables?
Write Once, Use Everywhere
Centralize Shortcodes
Keep every complex shortcode in one place for easy management.
Eliminate Duplication
Stop copying the same logic across forms, confirmations, and notifications.
Streamline Updates
Change a variable once and it auto-refreshes everywhere it’s used.
Scale Calculations
Build advanced calculations with unlimited nesting and layered logic.
Reduce Errors
Eliminate mistakes caused by scattered or inconsistent shortcodes.
Build Faster
Reuse trusted variables across your entire site to speed up development.
Simple Process
How It Works
1
Install
Download the plugin, upload/activate in WP Admin. Enter your license key.
2
Create
Define a variable slug and assign it your GravityMath (or other) shortcode.
3
Reuse
Use the variable anywhere and enjoy write-once, use-everywhere simplicity.
features
Everything You Need
Read our full docs for more info
Centralized variable management
Create and maintain all your reusable formulas in one clean, organized dashboard.
Reusable merge-tag variables
Use your variables across forms, confirmations, notifications, conditional logic and anywhere else without rewriting anything.
Unlimited nesting
Build sophisticated, layered logic by nesting variables inside each other as deeply as you need.
Instant site-wide updates
Change a variable once and every place that uses it updates automatically — no manual edits required.
Works with GravityMath and other shortcodes
Use your variables in GravityMath natively, and integrate with other shortcodes through the plugin’s processing layer.
Cleaner, more consistent builds
Reduce errors, eliminate duplicated logic, and keep your calculations easier to audit and scale.
Use Cases
Global Variables
Establish a single source of truth for your complex calculations and business logic. Use it to update a global pricing multiplier in one click or update calculations with just one change.
Pricing
Pricing & Plans
Free trial on individual plugins
30-day money-back guarantee
Annual Subscription Discount
Pro
Create unlimited variables for GravityMath.
- Create unlimited variables to replace complicated formulas
- Infinitely nest GravityMath formulas
- Update formulas once, change everywhere on your site
- Use on up to — live sites
Premium
Use Global Variables anywhere, with any shortcode.
- Everything in Pro
- Use anywhere on your site, including in conditional logic
- Create Global Variables for any shortcode
- Use on up to — live sites
Agency
Use Global Variables on clients' sites.
- Everything in Premium
- White-labeling for client sites
- Priority onboarding & support
- Use on up to — live sites
Pro
Create unlimited variables for GravityMath.
- Create unlimited variables to replace complicated formulas
- Infinitely nest GravityMath formulas
- Update formulas once, change everywhere on your site
- Use on up to — live sites
Premium
Use Global Variables anywhere, with any shortcode.
- Everything in Pro
- Use anywhere on your site, including in conditional logic
- Create Global Variables for any shortcode
- Use on up to — live sites
Agency
Use Global Variables on clients' sites.
- Everything in Premium
- White-labeling for client sites
- Priority onboarding & support
- Use on up to — live sites
Comparison
Global Variables Plugin vs Standard Manual Setup
Better outcomes. Radically different control.
Feature
Global Variables Plugin
Standard Manual Setup
Logic Management
Centralized
Scattered
Updates
Instant
Manual
Error Risk
Low
High
Complexity
High
Limited
Development Speed
Fast
Slow
About Us
BrightLeaf Digital
The Gravity Forms Ecosystem, Reimagined.
BrightLeaf Digital streamlines the Gravity Forms ecosystem by replacing fragile external integrations with native WordPress power.
We build focused plugins that eliminate the need for third-party middleware and expensive SaaS dependencies. Our tools transform your site into a robust operational engine for email, automation, and workflow management.
Designed for businesses and agencies, we prioritize long-term maintainability over technical sprawl and marketing bloat. We believe in “WordPress-first” architecture that keeps your data secure and your systems simple.
With BrightLeaf Digital, you get durable, high-leverage solutions without artificial limits or unnecessary dashboards.
Frequently Asked Questions
Yes. It’s built as a Gravity Forms add-on and supports core GF features (conditional logic, merge tags, etc.).
Yes. Start a free trial by entering payment details—you won’t be charged until the trial ends. You can cancel anytime and opt in to a reminder before it converts to a paid plan. See our pricing section above.
Yes—30-day satisfaction guarantee. See our full refund policy for details.
Contact us via our support page or from within the plugin (GravityOps -> Asana Integration -> Contact Us).
Absolutely! Freemius lets you hide sensitive billing/account details on client sites. Learn more here.
No! The plugin is built to work without coding needed.
Checkout is handled by Freemius, our Merchant of Record, over secure HTTPS. They manage payments, licensing, taxes, and invoices so we can focus on delivering an awesome product for you. Learn more on the the Freemius website. Check out this blog post of theirs as well.
Why Choose
Why It’s Better
Generic snippet plugins are designed for simple text, not complex math let alone entire shortcodes. We provide a dedicated interface for nesting variables, allowing you to build modular logic structures that standard tools simply cannot support.