---
title: "Use Populate Anything for Dynamic, Person-Specific Emails"
description: "The **Populate Anything** add-on for Gravity Forms lets you pull live data into your forms. Combined with Mass Email Notifications, it allows for highly dynamic, personalized email content. --- ## How It Works - Add Populate Anything-enabled fields to your…"
url: "https://brightleafdigital.io/docs/use-populate-anything-for-dynamic-person-specific-emails-2/"
updated: "2026-10-18"
category: Mass Email Notifications for Gravity Forms / How To Guides Mass Email Notifications For Gravity Forms
---

# Use Populate Anything for Dynamic, Person-Specific Emails

The **Populate Anything** add-on for Gravity Forms lets you pull live data into your forms. Combined with Mass Email Notifications, it allows for highly dynamic, personalized email content.

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## How It Works

- Add Populate Anything-enabled fields to your **control form**.
- These fields can pull values from posts, users, taxonomies, or even other form entries.
- Use merge tags from those fields inside your Subject or Message.
- When you submit the control form, each email batch will include those dynamic values.

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## Example Use Cases

- **User Data**: Pull in account details from WordPress user profiles.
- **Form Data**: Reference values from other Gravity Forms entries.
- **Custom Data**: Populate a dropdown or hidden field with values from a custom database table.

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## Tips

- Use Populate Anything fields as hidden fields if you don’t want staff to edit them.
- Combine with **Target-Form Merge Tags** (`:meff`) for even richer personalization.
- Always test with a small batch first — dynamic data sources can change frequently.

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By pairing Populate Anything with Mass Email Notifications, you can create campaigns that adapt to each recipient, pulling in up-to-date, person-specific data at send time.