---
title: Create Your First Feed (5‑Minute Quickstart)
description: "A **feed** is the set of rules that tells Mass Email Notifications how to build and send a batch. Creating one only takes a few minutes. --- ## Steps to Create a Feed 1. **Go to the Form**: Open the…"
url: "https://brightleafdigital.io/docs/create-your-first-feed-5-minute-quickstart/"
updated: "2026-10-18"
category: Mass Email Notifications for Gravity Forms / Setup
---

# Create Your First Feed (5‑Minute Quickstart)

A **feed** is the set of rules that tells Mass Email Notifications how to build and send a batch. Creating one only takes a few minutes.

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## Steps to Create a Feed

1. **Go to the Form**: Open the Gravity Form you’ll use as your control or trigger form.
2. **Add a New Feed**: Under **Form Settings → Mass Notifications**, click **Add New**.
3. **Name / Label**: Give the feed a clear name. You can even use merge tags (e.g., include today’s date from the form entry) so each batch is easy to recognize.
4. **Deduplication**: Decide whether to allow duplicate emails or limit each recipient to the most recent entry. Most users keep dedupe enabled to avoid sending the same person multiple copies.
5. **Target Form**: Pick the form that holds the recipients you want to reach. The plugin will pull emails from this form’s entries.
6. **Email Field**: Choose the email field in the target form. This tells the feed where to look for addresses.
7. **Message Template**: Select a Gravity Forms notification to use as the email content, or build your own template from scratch. You can include merge tags from both the control form and the target form.

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## Tips

- **Clear Labels**: Use descriptive names so you know at a glance what each feed does (e.g., “Donor Updates – Monthly”).
- **Test First**: Start with a small batch or a dummy target form to confirm your setup before sending widely.
- **Conditional Logic**: Refine who gets included by setting conditions in the feed. For example, send only to entries where “Membership = Active.”

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Once saved, your feed is ready. Submitting the connected control form will now create a batch based on these settings.